Generation Z, colloquially known as “zoomers,” refers to individuals born between 1997 and 2012. Gen Z is the generation following Millennials and preceding Generation Alpha. They are also currently the youngest generation of workplace warriors, and their arrival has created a ripple effect in the workplace. Businesses and organisations around the world are starting to transform their recruitment and hiring processes as well as company culture to attract this group of talent.
Knowing how to establish relationships and communicate with employees from different generations are essential in every recruitment process. Hence, understanding the behaviours and needs of Generation Z can help you successfully hire Gen Z professionals, leverage on their unique perspectives and values, as well as stay on top of your competitors.
Here are some of the factors that motivate Generation Z job seekers at work:
Diversity and Inclusivity
As active social media users, Generation Z is highly aware of social issues happening around the world. As a result, Generation Z treats diversity and inclusion not merely as preferences, but requirements in the workplace. They treat respect and appreciation for people of different races, genders and religion seriously. Creating a diverse and inclusive workplace starts with revisiting your company culture and recruitment process to uncover and address any potential biases and prejudices. You can also implement inclusion training programs to increase diversity awareness and avoid the risks of discrimination and harassment in your organisation. Show your employees from across all generations that you value all their voices equally.
Flexible Work Arrangements
Generation Z also appreciates flexible work arrangements as they treat work-life balance very seriously. Allowing your employees the option to work remotely full-time and outside of their regular working hours not only encourages productivity and satisfaction, but also employee engagement as a result of increased happiness among the employees. Stress, anxiety and burnout are some of the popular factors that cause younger employees to resign, so it is important to implement flexible working options as well as offer strong support for your employees’ mental health and wellbeing.
Generation Z are digital natives who grow up surrounded by technology, social media, mobile devices, and the internet. A study in 2021 showed that Gen Z individuals are the majority users of social media platforms including Instagram, TikTok and Snapchat. Hence, having an online presence or being active on social media help attract Generation Z candidates to join your team. For them, it means that your organisation values interaction with your digital audience as well as transparency.
Being active on social media also means that you can attract Generation Z through in-built recruitment on certain social media platforms. For instance, TikTok launched the Pilot Resume Program in 2021 where candidates can submit job applications to their desired companies directly through the app. Your HR department should always be updated on the employment and recruitment trends in order to engage with this new generation of talent.
Generation Z is changing the workplace at a rapid pace. Your organisation should adopt some form of change in one way or another if you are keen to attract Generation Z professionals.
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